![]() You have to do what it takes to get the attention of your customers. Conventionally-strong brands just can’t take it easy in a scenario with new-comers jumping in to the ring, and old-timers starting to hone their wares and strut their stuff. ![]() The auto-loans market is on the edge of massive growth and expansion. ![]() It is important to take things a step further. So businesses that are complacent about their market share might take a beating.īut this will not be enough. The primary reason being the low delinquency rates in the auto loans sector. This is a very smart move – as McKinsey predicts that a varied and ever-growing set of lenders that include large banks, regional banks, online retailers, and fintechs are considering moving to this asset class. Not being satisfied with this, Ford Credit gets into action mode and does a campaign (its first since 1959) to increase its customer-base. This is the reason why 40% of Ford owners have auto loans from Ford Credit. So a consumer can buy a car, and take a loan from the captive financier. So wherever there is an outlet that sells these automobiles, you can be pretty sure that the financier is also present. ![]() The goal of this direct-to-consumer campaign is to increase this percentage by creating awareness and ward off the competition.įord Credit operates in what is called a ‘captive financing’ space – now these are financing companies that are owned by automobile manufacturers. About 40% of customers, who buy Ford or Lincoln cars, opt for Ford Credit. We now have online car shopping, and the car-financing and the car sales marketplace has become a lot more competitive – there are banks, credit unions and automaker-controlled lenders who target customers sooner in the buying process. Getting financing when buying a car used to be something everyone did – you buy a car and also pick up a loan at the car dealership itself. This is its first direct-to-consumer ad campaign in direct response to the changing times. But Ford Credit that finances the purchase of Ford and Lincoln vehicles.įord Credit is a wholly-owned subsidiary of the Ford Motor Company founded way back in 1959. Is the one you call yours” And it is not a campaign that aims to sell Ford cars. " Ford Opens Cologne EV Center – Home of a New Generation of Electric Vehicles – First Carbon Neutral Assembly Plant."Ford has a new digital-only campaign, with the lines, “The best Ford ever. ![]() " Ford Taps Michigan for New LFP Battery Plant New Battery Chemistry Offers Customers Value, Durability, Fast Charging, Creates 2,500 More New American Jobs."įord Motor Co. " Ford EV Customers To Gain Access to 12,000 Tesla Superchargers Company To Add North American Charging Standard Port in Future EVs."įord Motor Co. " Customer Wait Times To Shrink as F-150 Lightning Xlt Production Scales No Reservation Needed for Retail Orders."įord Motor Co. " Ford Next Launches Flexible Lease Pilot – Ford Drive – With Uber, Aiming To Boost Electric Rideshare Adoption."įord Motor Co. " Form 10-Q For the Quarter Ending March 31, 2023,". " Form 10-Q for the Quarter Ending March 31,". " Form 10-Q for the Quarter Ending March 31, 2023,". " Road to Better: Ford Releases 2023 Integrated Sustainability and Financial Report, Details Progress Toward Carbon Neutrality and Commitment To Responsible EV Supply Chain."įord Motor Co. " Form 10-K for the Fiscal Year Ending Dec. ![]()
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